Happy Hour Mobile
Il modo più semplice per scoprire ristoranti e caffetterie nelle vicinanze con sconti in tempo reale è l'Happy Hour
Happy Hour
Happy Hour è un'applicazione mobile che mette in contatto gli utenti con le migliori offerte dei bar nelle vicinanze, offrendo buoni sconto a tempo limitato.
Problemi aziendali
Creazione di un'applicazione mobile che:
- Costruisci la fiducia degli utenti attraverso informazioni verificate sui bar e recensioni autentiche
- Promuovi visite ripetute e coinvolgimento con offerte di voucher esclusive e a tempo limitato
- Elimina la confusione dello sconto con trasparente periodi di validità e riscatto one-tap
- Offri un'esperienza senza interruzioni con un design intuitivo, una ricerca accurata e una prenotazione istantanea nell'app
Design Method
We used the Double Diamond to design Happy Hour: discover, define, develop and deliver. It kept us close to the business needs while giving us room to explore before choosing a direction. The process was not linear: after testing, we went back to earlier phases, reworked our decisions, and moved forward again.
Discover
As a first step, we needed to understand the problem from the user's side. We explored how people look for café deals, what makes them trust an offer, and where they get stuck.
Affinity Diagram
Pain points
Outdated or fake information
Menus, prices, photos and ratings are often wrong, so users cannot trust the discount they see. They arrive at a café and find the offer no longer exists.
Unclear discount rules
Users don't know which items are discounted, or how long the offer lasts. They find out at the counter that their order isn't covered.
No clear confirmation
After booking, users aren't sure it worked, and the voucher is hard to find again. They end up searching through the app while standing at the counter.
Competitive Analysis
To better understand, we analyzed platforms such as TheFork, OpenTable, Too Good To Go, GROUPON, NeoTaste and Lieferando to identify weaknesses, strengths, and opportunities for improvement.
Define
Persona
Based on all our research, we defined who the persona is and identified his key needs and Pain Points.
Site map
Based on our research, we defined the information architecture and created sitemap
